Throughout the puzzling and entangled landscape of digital marketing technologies, a single piece of software stands out as a crucial player when it comes to reaching the right audience online – a Data Management Platform (DMP).
Many DMP providers promise exciting solutions for their clients, but what works best for others may not work best for your business. Assessing the specific business needs and how a DMP can fit into your existing structure is necessary for success.
With this in mind, it is crucial to have a robust procurement process in place. Our six steps lay out the foundation for a solid procurement process to help you on your way.