Breakfast Briefing 2


Performance UX Breakfast Briefing: Episode One

The first episode of the Performance UX Podcast series provides valuable insights around the importance of an optimised user experience. Tom Amies-Cull, COO of iProspect UK & I, introduces our Breakfast Briefing and Sophie Wooller, Director of Data and Technology Products, explains the methodology behind the iProspect UX Performance Index

Our data scientists analysed more than 10,000 data points, 401 websites and 307 brands across 14 industries to provide businesses with four total scores against key metrics that lead to an increase in conversions and traffic.