Content is one of the most important aspects of B2B strategy and understanding what content is likely to resonate with consumers is crucial to success. iProspect Enterprise worked with LinkedIn to explore how the data from the LinkedIn platform can help inform our content strategies.
LinkedIn now has almost 350 million users globally and increasingly those users are using LinkedIn as a key news source to keep them up to date on trends and research within their industry as well as offers and up to date information on relevant brands. Using LinkedIn proprietary data, it is now possible to understand what topics resonates with users most, what content helps influence decisions and what format that content needs to be delivered in, in order to have maximum success on the platform. This research outlines some of the recent trends for content on LinkedIn.