Paid Social Manager

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Job Description

iProspect is a global, award-winning marketing agency that drives digital performance for many of the world’s largest brands. We pride ourselves on the loud drumbeat of innovation that sounds through the company. It drives the way we help solve clients’ problems, the way we build teams and product as well as the way through which we train and develop our people.  We strive to create an environment that fosters collaboration, celebrates creativity, and encourages our employees to champion superior work and for us to develop superior working lives

Role Purpose:

At its core, the role of the Paid Social Manager is to ensure the effective delivery of client campaigns through high quality client relationship management, team management and overseeing campaign execution across established and new to market Biddable Activation platforms.

Key Accountabilities:

Client – facing responsibility

  • Be the primary point of contact for clients within the iProspect Paid Social team and between the social media team, the iProspect client servicing team, and other opco’s where applicable.
  • Fully understand client business objectives / communication objectives and ensure these are translated into meaningful platform strategies.
  • Attend and represent the team at regular external and internal client meetings, including status meetings, briefing sessions, campaign reviews, QBRs etc.
  • Develop and foster an effective working relationship with our partners at Pinterest, Facebook, Twitter, Linkedin and emerging social/content amplification platforms.

Team & Workload management

  • Be responsible for the development of members of your team, including the setting of personal objectives and performance reviews.
  • Actively mentor and empower your team to increase quality and performance on your clients

Client profitability and finance

  • Be responsible for the delivery of revenue across the clients within your team and pursue all potential cross sell / up sell opportunities
  • Be responsible for the timely and accurate billing and reconciliation of campaign spend / income by your team to ensure suppliers are paid on time, and clients are invoiced on time

Biddable Activation media campaign planning, creation management, optimisation, and analysis

  • Working closely with the Paid Social partner to develop a road map for the client and future proofing their paid social strategy.
  • Ensure your team monitors daily delivery and performs regular optimisation of all campaign elements (segments, creative, landing pages, etc) based on agreed campaign KPIs

Product Development & New Business

  • Contribute towards new business RFPs, case studies and pitches as required
  • Actively contribute as a leader for product workstreams and strategic projects

Professional Skills:

  • Passionate about and engaged with the fast-changing world of social media, online video, and digital marketing
  • Strongly numerate and comfortable manipulating data sets
  • Highly literate with a good understanding of how language is used to communicate to different audiences.
  • Articulate presenter, with the ability to present to senior clients and internal agency teams, comfortable with showing what data means and how we can take action based upon it
  • Highly commercial - selling value, negotiation, client relationship management skills, how to be a trusted business advisor
  • Excellent planning, analytical and organisational skills alongside diligence and attention to detail in optimisation and reporting

Key Experiences:

  • Minimum 3 years’ experience in a Biddable Activation, social media planning or biddable media / PPC team 
  • Good understanding of planning social campaigns across the various mechanisms, channels and buying models
  • Practical expertise in Biddable Activation on Facebook and Twitter, especially self-service biddable platforms.
  • Strategic knowledge on growing not only clients output but commercially minded in growing iProspect revenue

What you’ll get from us

  • Dentsu is a fantastic place to work with many great benefits on offer including 25 days’ annual holiday, Pension, Cycle to Work Scheme, and get your Birthday day off!
  • Not only is it an incredibly fun place to work but as part of a multinational organisation there are many opportunities to advance your career within the wider business once you have proven yourself.

About Dentsu

Dentsu is headquartered in London and operates in 145 countries worldwide with more than 45,000 dedicated specialists. Dentsu and the Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services.

Our values and behaviours:

Agile – Anticipate business needs, continuous process improvement, be flexible whilst maintain high standards

Pioneering – Being constantly curious, be bold in challenging the status quo, support a culture of openness

Ambitious – Strive for excellence, drive hard to achieve, learn from experiences

Responsible – Uphold the highest levels of integrity, lead by example, be courageous in raining concerns

Collaborative – Operate as one team locally and globally by sharing best practice and following standard practices and processes

Inclusion & Diversity

We value the strength diversity brings to our business and are working hard to build a more inclusive workplace through partnerships with Stonewall, Business Disability Forum and Business in the Community’s race and gender equality campaigns.

We are happy to discuss all flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.