After a five year hiatus, Yahoo! came back to Manchester to support agencies and advertisers. 6 months later, they held a Manchester Summit, to communicate their latest solutions narrative.
Once the Verizon deal goes ahead (likely June 2017) Yahoo! Will join forces with AOL, Microsoft and Millennial Media to provide solutions across Content, Data and Technology.
In a digital ecosystem dominated by Google and Facebook, it’s easy to forget that Yahoo! Offers significant reach across UK online mobile audiences via Native (Gemini), Content (publisher partnerships), Social (Tumblr), Search (Microsoft), App Analytics (Flurry) and video (Brightroll).
Yahoo! are encouraging partners to think about standalone campaigns and whilst there are reasons to use individual elements of their offering, in an increasingly fragmented ecosystem, this feels like an attractive proposition, for three key reasons:
Whilst it’s great to have Yahoo! back in Manchester, it’s also important to be able to provide a range of solutions for brands looking for a source of competitive advantage in an increasingly busy and mobile world.