At iProspect we manage programmes with a luxury first focus, and I personally have been working on these premium accounts for over 3 years and this series covers some of the most commonly asked questions on how to run a thriving luxury program in affiliates.
For this blog entry we’ll address the biggest challenge when working with high luxury programmed and considerations for reaching brand KPIs.
What do some of the best films and books series have in common? They come in threes and this is the first of a three-part series on luxury in affiliate marketing.
High luxury retail products are a niche offering in line with top tier AOVs that often go over £500 or more.
In luxury, similarly to high street retail, you’ll have peak and out of peak periods – these are more pronounced in line with the high AOV.
Luxury now is not only just emerging in the affiliate space, its already here and growing on a global scale. Watch this space for part 2 of this luxury blog series.