Pete is responsible for product strategy and activation at iProspect Leeds, having previously led the development of Carat Leeds’ Digital Performance Team. Pete now leads a team of digital channel specialists in the ongoing development of iProspect’s digital products and their application across broader digital and multichannel strategies.

With a career incorporating a number of digital roles across both publishers and agencies, Pete has a wealth of knowledge and experience spanning the entire digital landscape, ensuring an innovative approach to channel planning and activation to drive genuine business value for our clients.