Martech is a conference for the growing community of senior-level, hybrid professionals who are both marketing-savvy and tech-savvy. The two-day event will be an inspiring, cross pollinating environment that transcends the traditional boundaries between marketing and IT and encourages creative collaboration.

When: 1/11/2016 TO 2/11/2016

Sophie Wooller, Head of Consultancy, will be joined by Tourism Ireland on the first day of Martech to present 'People: The Most Important Martech Integration'.

Marketing Technology is amazing. But with all of this technology, the data, people and processes need to be in place for martech to be truly effective. This talk will focus on the "do's" and "don'ts" for organisations embarking on martech change management. Sophie will offer complementary viewpoints of the change process: that of an internal stakeholder and an external advisor. She will talk through the collaborative process that took the Tourism Ireland organisation on their journey, the recommended tech changes and the approach to defining new roles and responsibilities to support this in the context of broader organisational change. 

If you missed the event, you can find out more about Sophie's presentation here.