Future Focus: Driving Performance in the Digital Economy

Future Focus: Driving Performance in the Digital Economy

With 22.9 billion devices connected 24/7, there’s no denying that the emergence of the digital economy has entirely changed the way we do business. iProspect Leeds explore how businesses can drive growth in the Digital Economy.

When: 18 May 2017

The transformative power of the Digital Economy continues to drive change at scale and at pace. Consumers are always on, constantly connected and increasingly mobile-centric with some 22.9 billion mobile devices (more than the number of toothbrushes!) now connecting consumers 24/7 across the globe.

  • Date: Thursday 23rd November
  • Time: 12.00pm - 5.00pm
  • Venue: Dovecot Studios Ltd, 10 Infirmary Street, Edinburgh. 

The Digital Economy opens up both opportunity and threat in equal measure, and we have seen those digital-first businesses that are best able to adapt disrupting even long-established categories by exploiting the growing opportunities to connect, communicate and offer additional value to their customers, but it is clear that the demands of the Digital Economy require us to rethink and change the way we do business if we are to continue to prosper; simply standing still is not an option.


Join iProspect as we explore the challenges and opportunities we all face as marketers in driving business growth in the Digital Economy. The afternoon promises to educate, stimulate and inform and will ensure you leave with ideas and inspiration for your own digital strategy.

Guest Speakers Include:

  • Anneli Ritari-Stewart – Managing Director, iProspect

  • Shenda Loughnane – Global Strategy Director, iProspect

  • Matz Lukmani – Attribution Product Expert, Google

  • Paid Social Panel hosted by Alex Pickering, Head of Paid Social, iProspect including: Jonathan Herman – eCommerce/Retail, Facebook; Rachit Kamath – Digital Partnerships Consultant, Oracle; Lauri Putkinen -  Agency Lead, Smartly.io and others

  • James Lodge – Director of Mobile, Fetch

  • Innovation Panel hosted by Google

Would you like to join us? Get in touch.