Affiliate Marketing
How We Do It
There are many affiliate publishers globally, from cashback and discount sites to content and remarketing. Instead of chasing deals that are superficially attractive but poor fits strategically, our approach is to use our data and expertise to build programmes with the publishers we know will best fulfill the objective. This increases the success of a programme by offering transparency to partners whilst building the right relationships with the right audiences.
How It Works
Process Assessment
We assess current and historic activity and review the existing publisher base. The data we gather here forms the basis for subsequent actions.
Analysis
We study areas where the programme may under-index versus the rest of the market. We also evaluate competitor activity within shared publishers.
Auditing
We audit the programme against a checklist of efficiency metrics, focusing on areas where we can make improvements and create new efficiencies.
Strategy
From this checklist, we use our relationships with publishers to create a strategy that help brands reach their KPIs, with a strong focus on transparency.
Brand Protection
This includes commercial protection with auditing copy and preventing fraud, which is often more widespread than marketers realise
