There are now more than 3.6 billion Internet users globally, equating to almost 50% of the world’s population. These users are always on, increasingly mobile, and most importantly, they’re constantly connected. We spoke to 150 of our global clients to access and address the biggest challenges and trends our industry must be poised to face in order to succeed.
Download the 2017 edition, titled ‘Delivering Growth In The Digital Economy,’ in which we outline the main principles to unlocking growth, including:
Data Inspired Decision Making
As the pace of the digital economy accelerates, the brands that win will be those that embrace these challenges, adapting quickly and organizing for future success.