The transformative impact of Voice, AI, and Machine Learning is being felt across the entire business landscape. Emerging markets are leapfrogging the West in the utilisation of technology and platforms. The constant introduction of new transaction opportunities has fragmented consumer attention like never before. Many undercurrents lie ahead for those businesses that wish to thrive.
iProspect interviewed 250 global iProspect clients on their views on the key challenges they face in 2018 and the priorities for growing their businesses in a fast moving, high expectation digital economy.
- 55% of marketers surveyed agree that Machine Learning will allow them to make better decisions, and 53% believe it will allow them to deliver personalised content at scale.
- 56% of marketers named effectively managing large data sets as their main priority in 2018, with 48% naming building a strategy for Voice search and digital assistants.
- In 2018, in order to close the gap between customer expectation and reality, marketers will need to shift from a traditional channel-centric operating model to a customer-centric one. This will mean building truly integrated experiences and leveraging data and technology effectively.
- Consumers are turning more of their day-to-day decisions over to digital assistants, and this will, in turn, transform how information is accessed
