Luis Fernando Rojas

Business Director DDP/GM

Master in Business Administration from the University of Palermo and Publicist from the Jorge Tadeo Lozano University. 

Luis Fernando is currently the Director of the digital dealer program for General Motors in Andean Region. 

He has more than 13 years of experience in strategy planning in digital media, has led and developed projects at regional level with customers such as Google, The Coca-Cola Company, Audi Latin America, global Autodesk, SabMiler, Panda Software Bilbao, among others.  

Speaker of national and international congresses, ad honorem member of the Entertainment and Media Research Center of the University of Palermo and Google regional trainer.