Andrea Ruiz

Digital Director GM

Professional in marketing with a postgraduate in strategic planning and administration,  Andrea shares with her team the lessons of 8 years of digital experience in projects of digital acceleration, sales, acquisition of potential clients and synergies ON-OFF  

Andrea participated in the digital transformation project Avatar in Movistar, leading the paid media unit with the objective of increase the participation of transactions in the online channel of Movistar products and services  

Currently at Iprospect, Andrea leads the digital strategy and the ON - OFF synergy of General Motors, Establishing also, with team in charge of the dealers of GM, the strategies and unification of efforts to improve the effectiveness in digital media  

Her skills for teamwork characterize her as a close and friendly leader who guides and facilitates decision making along with process optimization, promoting a good work environment and quality of life for each member of her team.