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From Exclusion to Inclusion

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Data-Driven Commerce - Winning at Commerce in the New Digital Economy

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Latin America Finds Its Voice

In an era where customers hold the power over brands and demand increasing personalization to meet their individual needs, iProspect’s mission is to get to know them and anticipate what they will ask for next. It became crystal clear in 2018 that the Latin American consumer is ready and eager to use high-end technologies for commerce. Our study about the role of Voice technology in branding and commerce, the first such study in the region, proves that. iProspect is here to help brands walk this new path, develop their future customer journeys, and be the first to close the gap between what consumers want and how brands can meet their wants.

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The New Digital Relationship: A Financial and Banking History

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Fighting for Attention in a Multi-Screen World

The interconnection between TV programming and search behaviour isn’t new. In order to fully understand the link between performance and impact of multi-screen synchronisation, iProspect and Dentsu Aegis Network commissioned two separate studies.

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Future Focus 2019: Searching for Trust

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Future Focus 2018: The New Machine Rules

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The Camera is the New Keyboard

Marketers have spent the last two decades optimizing for text-based search and social, but Pinterest offers a new type of visual search. In partnership with Pinterest, discover why The Camera is the New Keyboard.

Pinterest - The Camera is the New Keyboard
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10 Tips for a Successful Integrated Search Campaign