TV+Search should be considered as part of any evergreen strategy. Own the space. Target the competition.
The battle for consumer attention is driven by the proliferation of devices and platforms. Whilst behaviours such as using mobile devices when watching TV are well established, using this opportunity to truly drive business performance is at its infancy. Download this paper today to uncover how brands should consistently tap into this opportunity by focusing on the halo effect of TV and Search and developing clear recommendations across categories with empirical evidence.