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The Leading Media Trends in 2023

The Leading Media Trends in 2023

Even in a slowing economy, consumer behaviours in media evolve at pace.  Everywhere we look we see both diversification and convergence - content platforms adding commerce, and commerce platforms adding ads and content, all trying to find new ways to engage and monetise their users. 

Advertising is Set for More Growth

We see a battle between the tech giants’ walled garden ecosystems and the forces of interoperability, with marketers wanting to make platforms as accessible as possible through technologies like programmatic ad placement. 

An Acceleration of Communication Channels

Economic uncertainty always brings out creativity in business and media.  Previous cycles have launched or boosted radio, TV, and social media, and in the year to come we will likely see the emergence or acceleration of communication channels.    The need for cost saving and efficiency is also a driver of change, including the rise of ad-funded streaming - commerce sites looking to monetise further through ad sales - and a greater need to measure the attention consumers pay to advertising.   

How to Prepare for 2023’s Leading Media Trends

This year’s Media Trends report looks at big themes – Content, Commerce and Community – and highlights how the landscape is changing, with advice on how to prepare for the future.

Amanda Morrissey, Global Client and Brand President, iProspect: “To win in this fast-paced environment we must move from a disconnected to a connected commerce practice, across all the organization, throughout the full consumer journey… Navigating an EVER-evolving retail landscape requires a NEW, multidisciplinary approach, fully integrated into your marketing and media operations.”


For more and 2023’s biggest media trends, download our 2023 report!

Gamified Commerce

Gamified Commerce

With the rise of platform-based economy and new behaviours driven by the next generation, Gamified Commerce will be an essential component of brand growth. iProspect examine 5 of the most pressing key trends shaping Gamified Commerce and identify how can brands unlock its growth potential today. 
 
Footfall Gamification  
Turning barriers to footfall into more playful elements to incentivise people. What are the signals brands can use to fuel creativity and reward store visit with unique experiences and standout moments? 
 
Lively Loyalty  
Creating consumer experiences that drive loyalty through participation. What are true motivations and barriers of customers brands can tap into to create new levels of participation and loyalty?   

The Drop    
Limited social-first collections as brand heat moments through new commerce. What are the exclusive collections and innovative platform mechanisms that can f energise a new crowd towards brands?   
 
Culture Hacks    
Native infiltration of gaming culture to open new audiences to brands. Where audiences play can help unlock what is the right strategy to cut-through meaningfully, from in-game advertising, hacks, or innovative partnerships. 
 
Gamified Stories    
Maximising brand immersion by turning audiences into heroes of a brand story. How can brand communications articulate in a fun or unexpected and engaging way to reward users who participate and to deepen their connection?   

Download your copy of Gamified Commerce today. It’s time to play.