Sara is one of the most experienced and cross-disciplined media specialists in China with more than 20 years dedicated to the media industry. Witnessing the “great-leap-forward” of China’s advertising market, Sara’s media and communication career started with media planning and afterwards took on multiple senior roles in media trading management, business management and strategy, as well as major account management. She joined iProspect China in Dec, 2014.
”Digital in China is different, innovative, faster, bigger and so uniquely Chinese. It’s so exciting to lead iProspect driving the digital performance in such a dynamic market”