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iProspect on Machine Learning

From Novelty To Necessity

Applications and Predictions for Marketing in the Machine Learning Age

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iProspect on Machine Learning

Machine Learning’s metamorphic influence is being felt across the global business spectrum and the unprecedented speed of change makes it vital for businesses to understand the transformative impact. As Machine Learning moves from novelty to necessity, iProspect present a whitepaper that will bridge the gap for those wanting to take their understanding of Machine Learning from theory to real world application in 2018.


Written from a global perspective featuring input from Microsoft, Facebook, Google and Adobe, our whitepaper discusses how Machine learning opens the scope of possibilities for brands to succeed today.  It provides a better understanding of Machine learning technology and illustrates its impact on business models with real world examples in practise today.  


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Download "From Novelty To Necessity"