From Exclusion to Inclusion Vol 1

Whitepapers

From Exclusion to Inclusion

Why marketing strategies must align to the new face of the digital economy

While at the surface inclusive marketing may seem like the most recent industry buzzword or simply a politically correct list of criteria to check off when running a creative marketing campaign, it’s far deeper than that. For brands, inclusive marketing offers a new foundation on which to build trust with consumers, affording an opportunity to build credibility, reliability and relevance in an era when skepticism surrounds both advertising and technology.

With the continual growth of the digital economy, it’s critical that we question our protocols in product development, ad creation, and the technology used around both. For consumers, inclusive marketing has the potential to affect our lives on a profoundly intimate level – from whether the products we’re offered take into consideration such dimensions of our identity as our ability, skin tone, gender, size, age, culture or height, or whether we’re served a brand’s ads via paid social media and display advertising based on the superficial target categories assigned to our pixels. Marketers must ensure that neither the creative side of advertising, nor the technology powering our modern marketing landscape reinforces our unconscious bias.

 

 

 



Download "From Exclusion to Inclusion"

We appreciate your interest in our research and value your privacy. (Read our complete privacy notice.) When you download our insights piece, we keep a record of the information below, so we can track how much interest there was in the piece. 
If you feel uncomfortable with sharing your information below, we encourage you to either anonymize your entry 
(i.e., enter “anonymous” for each field) or decline to download the materials.