Simon Rouillier is the co-founder of nvi (now iProspect) and is responsible for seeking new business opportunities as well as maximizing the online strategies of new clients. What began as a common passion for video games between Simon and his friend Guillaume, turned into a highly successful business partnership through which they created the largest digital performance agency in Canada. After studying Pure and Applied Computer Sciences, Simon held a number of roles at nvi: from designer, web developer, strategist, Chief Operating Officer, to Director of Business Development. He did everything in his power to help get the company off the ground. What distinguishes iProspect today is its focus on finding innovative solutions to offer the best return on investment to clients.