Michael represents the clients and facilitates the communication between them and iProspect Canada. He tries to set himself in the clients’ frame of mind to help them achieve their goals. Even though he studied creative arts and some computer science, he pursued the latter and became an IT expert. He then discovered an interest in web marketing and later transitioned into this field. Michael loves to exceed expectations, which drives him in his work to always give 120%. The avant-garde perspective of digital marketing is what fascinates him, how everything in internet marketing is new and ever-changing and no rules have yet been set in stone.