Matthew is a Paid Media Team Lead, at our iProspect Toronto office working on retail and food industry clients. As Team Lead, he is responsible for onboarding and mentoring new team members to ensure Best-In-Class execution is followed by all.
Matthew is passionate for teaching clients the benefits of Search Engine Marketing and the best practices to achieve business goals. His main objective towards clients is to deliver highly-relevant website traffic that is probable to convert or perform a desired action.
With over 13 years of industry experience, Matthew brings a different mindset to the table when writing ad copy, researching and thinking about keywords.