An engineer, Axel has been using his technical skills for the past five years at some of Montreal’s largest agencies. He is now able to develop his managerial side as well after being given the opportunity to build a Data & Analytics team at iProspect. In addition to developing new client-related services, Axel offers his knowledge and support in data and reporting to the Paid and Earned Media departments. Beyond client service, to fill his obsession with analytics, Axel enriches the world by giving back and teaching Digital Analytics at conferences, university classes and trainings. Similarly, Axel wants to see analytics properly used dispersed in all industries.