iProspect Canada is proud to officially launch its new, revamped web platform. In addition to having gone through a major redesign, by deploying our new web assets, the new website showcases best practices in digital performance.
Being part of a global project to centralize and redesign around 50 local websites in over 30 languages , the new iProspect Canada site reinforces our local expertise while highlighting our place within an international organization.
We are particularly proud of this achievement, because our very own local team was directly involved in multiple key level phases of a project of such grand scale.
Our marketing team has been selected to be part of the global decision-making committee, responsible for the development and execution of the new strategic approach to the website. Sonia Allard, marketing director of iProspect Canada, is honored for the opportunity to have the Canadian team stand out within the organization: “The exemplary collaboration between the global marketing team and our local team is a key factor to the success of the project. Our technical expertise and our desire to grow the iProspect brand, even if we are relatively new to the group, quickly gave the global committee the confidence to put their full trust in us”.
Moreover, our expertise in project management, design and web development was put to good use in this project through our creative experience and web development services, which are unique to the iProspect network. "Our creative approach focused on the goal to better deliver our brand promise, putting forward our specialists and better showcasing our expertise and leadership in the industry." explains Patrice Martel, creative director of iProspect Canada. "The mobile first approach we have embraced also enabled us to ensure the sustainability of our platform and greater relevancy of our marketing efforts for years to come.", he adds.
We also had the opportunity to leverage the know-how and expertise of Quebecers in an international project. The Quebec web agency Absolunet has brilliantly integrated the website with the CMS Sitecore; a platform designed for the management of multi-language and multi-market content.
Finally, this project reflects iProspect Canada's ability to manage and execute global digital projects. Such proficiency can be seen in our exemplary work on many of our national and international clients such as GM, Air Transat, La Capitale and RONA.
Discover this new experience here: http://www.iprospect.com/en/ca/
About iProspect Canada
iProspect is Canada’s leading digital performance marketing agency. With a connected team of 2,500 digital experts across 50 countries, we are a critical partner to many of the world’s most successful brands. We help you deliver powerful and tangible business growth across all devices and digital marketing channels. Our offerings span the full spectrum of performance marketing including paid and natural search, performance display, content generation, data & analytics, social media management, mobile strategy and many more. Across the globe, we make digital marketing human by bringing everything together - creating the connections brands need to stay ahead, and giving businesses a tangible advantage in today's world. With iProspect, we help you stay in step with your audience at every touchpoint.
Marketing Director, iProspect Canada
Phone: (514) 524-7149