iProspect will work with BonLook, a Montreal-based online and brick and mortar optical retailer, to develop and execute omni-channel marketing strategies, including paid and organic search, social media advertising and content marketing.
Guillaume Bouchard, CEO of iProspect Canada, welcomes this new partnership with BonLook: "It is a great honor for us to partner with a Quebec company that has the wind in its sails. BonLook is a retailer with an operating model and culture that is fundamentally digital and has all the right ingredients to maximize the impact of the strategies we have offered them to support their online and offline growth."
'We are proud to partner with the iProspect Canada team to further develop our brand both in-store and on the Web," said Sophie Boulanger, co-founder and president of BonLook. "The expertise and experience of the team in place has convinced us of the relevance of our collaboration and we are convinced that the strategies proposed by the team will help continue the growth of our company."
This collaboration has been effective since October 23rd.
iProspect is a global, award-winning agency – buying media and driving business performance for the world’s largest brands including The Home Depot, Adidas, General Motors and Microsoft. The iProspect team works across a network of 4,200 employees spread over 91 offices in 55 countries.
In 2016, iProspect won more than 200 awards including 15 Leadership recognition awards and 33 Agency of the Year titles, and was named #1 Global Digital Performance Agency by RECMA, Best Agency for Performance Marketing by iMedia, and both Best Place to Work and Most Effective Media Agency by TheDrum. Global President, Ruth Stubbs, recently received top honors as the Vision winner for the first Women Leading Change Awards presented by Campaign360. iProspect is part of the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc.
Montreal-based retailer BonLook designs, manufactures and distributes stylish, quality prescription eyewear and offers consumers an innovative, omnichannel sales experience. Guided by the mission to provide ease of access to prescription glasses at an accessible price point, BonLook allows consumers the opportunity to build a personalized and covetable eyewear wardrobe. Initially launched online in 2011, BonLook has grown to 195 employees and 15 retail locations in Quebec and Ontario, with plans to expand to 50 stores across Canada by 2020. For more information, please visit www.bonlook.com.
Marketing Analyst, iProspect