BDO Canada LLP Appoints iProspect As New Agency of Record

Toronto, ON - May 28th, 2019 - BDO Canada LLP (BDO) turns to iProspect, part of the Dentsu Aegis Network, for an innovative, data-driven performance marketing strategy to further position it as an industry leader through increased awareness of its diverse service lines across multiple industries within Canada. 

As an established industry leader, iProspect will leverage the full power of the Dentsu Aegis Network to develop a digital strategy to drive growth for BDO. Combining industry experience, community management and data and insight capabilities, iProspect will collaborate with other Dentsu Aegis Network agencies including Isobar, ICUC and Dentsu Enterprise Solutions to develop a truly integrated brand solution.

“BDO has embraced and is investing in digital transformation to drive business performance, which includes modernizing our approach to marketing,” says Neil Shankman, Chief Marketing Officer, BDO Canada LLP. “iProspect is a trusted and proven agency partner that will help us simplify and accelerate our digital strategy. The team brings a future-focused approach combined with excellence in strategic marketing and world class digital expertise.”

“We’re thrilled to welcome BDO onboard. From the very first meeting with their team, it was obvious that we share a commitment to pushing boundaries and setting new benchmarks with respect to innovating the BDO brand message,” says Chief Executive Officer, iProspect, Dan Kalinski. “Our team is focused on delivering a 360 digital strategy to drive performance for each of the distinct service lines and business units and we look forward to the exciting work that lies ahead.”  

About BDO

BDO is a leading provider of professional services to clients of all sizes in virtually all business sectors. Our team delivers a comprehensive range of assurance, accounting, tax, and advisory services, complemented by a deep industry knowledge gained from nearly 100 years working within local communities. As part of the international BDO network, we’re able to provide seamless and consistent cross-border services to clients with global needs.

About iProspect Canada  

iProspect is a global, award-winning agency – driving business performance for the world's largest brands including General Motors, Loblaws, Coca-Cola, Mastercard, Subway and Mattel. The global iProspect team works across a network of 4,600 employees spread over 93 offices in 55 countries. The Canadian market is served by both Toronto and Montreal offices and includes more than 70 performance marketing specialists. 
   
About Dentsu Aegis Network Canada 

Dentsu Aegis Network Canada Innovates the Way Brands Are Built for clients through best-in-class capabilities in media, digital, data and creative communications services. The network’s focus on the digital economy and the distinctive products and services are delivered through agencies Amnet, Amplifi, Carat, Cardinal Path, DentsuBos, dentsu X, GRIP, ICUC, iProspect, Isobar, John Brown Media, MKTG, The StoryLab and Vizeum. As one of the top ten global Dentsu Aegis markets, the Canadian team is headquartered in Toronto and serves clients through a national network of offices in Vancouver, Calgary, Montreal, Saint John and Halifax with nearly 1,500 dedicated specialists. 
  
For further information contact:  
  
Lisa Gamble  
Marketing Manager  
iProspect Canada  
T: 514 656 5969  
E: lisa.gamble@iprospect.com  
  
or  
  
David Gollom  
Director, Communications  
Dentsu Aegis Network Canada  
Tel: 416-473-6287  
E: david.gollom@dentsuaegis.com