iProspect Canada Wins Big at the Bing Agency Awards

On Thursday, September 20th, at the inaugural Bing Agency Awards, iProspect Canada received the Agency of the Year, Canada award in addition to being named the Accreditation Champion of the Year, Canada. 

The Bing Agency Awards took place in New York City to celebrate the innovation, passion and recent work of the highly valued partners that play a significant role in driving the advertising industry. Bing Ads, whose Bing Network is the second largest search provider in the world and today powers nearly one third of all PC searches in the US, has recognized the emergence of a new and critical skillset within advertising agencies in deploying strategies to leverage the intelligence search offers marketers to succeed across the digital marketing mix.

“Winning the Bing Agency of the Year Award for the second year in a row is an amazing recognition of our team’s hard work. For us, this award not only recognizes the degree of excellence we are delivering for our clients and the strong partnership between iProspect Canada and Bing, but also, the high level of commitment and perseverance of our team.” said Remy Leclerc, COO, iProspect Canada. “We work in an industry where we’re constantly switching from one priority to another and it sometimes feels like a mad sprint to deliver on deadlines.  Winning this award two years in a row is a testament to the agility of our team and our common goal of achieving excellence, with the strong support from the Bing team. We were also honoured to win as the Accreditation Champions of the Year. Two nominations, two wins! Congratulations to our teams and thanks to Bing for making it all happen!"

“There’s never been a more exciting time in Search Advertising, as marketers from across the industry are not only becoming more deeply invested in search, but they’re continuing to push new limits on the quality of content and the depth of their engagement with Bing,” said Paul Longo, Head of Agency Development, North America, Microsoft Search Advertising. “After a year of explosive growth, Bing Ads are delighted to show our appreciation and acknowledge the highly accomplished skills and passion from iProspect Canada with the Agency of the Year and Accreditation Champion of the Year awards.  Celebrating with our partners at the Bing Agency Awards was a significant milestone in our ongoing partnership.” added Rob Wilk, Vice President and Head of North America Sales, Search Advertising, Microsoft.

About iProspect Canada

iProspect is a globa‚Äčl, award-winning agency – driving business performance for the world's largest brands including General Motors, Loblaws, Coca-Cola, Mastercard, Subway, Mattel and AccorHotels. The global iProspect team works across a network of 4,300 employees spread over 93 offices in 55 countries. The Canadian market is served by both Toronto and Montreal offices and includes more than 80 performance marketing specialists.

For further information contact:
Lisa Gamble
iProspect Canada
lisa.gamble@iprospect.com