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As marketers, the pandemic has challenged us to rethink our way of connecting with consumers and to embrace a constant changing environment with an agile mindset ready to adapt, test, learn and repeat. 

In this report, we summarize the impact COVID-19 has had on Canadians, brands and media, Search intent data predictions into how this will affect consumer demand during the upcoming holiday season and tactical recommendations for brands across the 4 pillars of our Commerce Success Framework.

Although we have yet to find a crystal ball to predict the future, brands who lead with a digital- first mindset, embrace change and are ready to adapt will win this holiday season,
and beyond.

Download your copy now

As marketers, the pandemic has challenged us to rethink our way of connecting with consumers and to embrace a constant changing environment with an agile mindset ready to adapt, test, learn and repeat. 

In this report, we summarize the impact COVID-19 has had on Canadians, brands and media, Search intent data predictions into how this will affect consumer demand during the upcoming holiday season and tactical recommendations for brands across the 4 pillars of our Commerce Success Framework.

Although we have yet to find a crystal ball to predict the future, brands who lead with a digital- first mindset, embrace change and are ready to adapt will win this holiday season,
and beyond.

Download your copy now

Download "Holiday 2020 - Embracing Change"

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