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Insights

Digital Performance Report: November 2019 Edition

This report looks at Paid and Organic Search, Paid Social, Marketplace and Retailer Optimization, Display and Online Video to understand performance levels for Q3, and what to expect at the start of 2020.

Insights

The Google BERT Update: What Brands Need To Know

Insights

Shifting Towards a Less Cookie-Driven World

After 25 years, the cookie is changing, but not in the way many people think. With rumors swirling of the “death of the cookie,” we look at how this critical part of the web continues to evolve with the industry.

Insights

The Ultimate Guide to Attribution

Insights

From Exclusion to Inclusion

While at the surface inclusive marketing may seem like the most recent industry buzzword or simply a politically correct list of criteria to check off when running a creative marketing campaign, it’s far deeper than that.

Insights

Winning at Social Commerce in the New Digital Economy

By the end of 2019, retail ecommerce in Canada is expected to reach $64.56 billion (CAD). Although transactions happening offline will still represent more than 80% of estimated global retail sales, growth is shifting to e-commerce with a sales progression close to five times stronger than the rest of commerce.

Insights

Q2 2019 Digital Performance Report

This report looks at Paid Search, Paid Social, Paid Platform Merchandising, Multicultural Marketing and SEO, to understand performance levels for Q2, and what to expect for the remainder of 2019.

Insights

The Attention Economy

Media used to be a rare commodity, but where our viewing and listening choices were once limited, now they are almost infinite, and this has created a new advertising scarcity - audience attention.

Insights

Q1 2019 Digital Performance Report