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Humanity and society have only advanced because we are able to imagine a different world. Change is inherently in our DNA.

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News

The Ultimate Guide to Attribution

Learn how to solve today's biggest attribution challenges

News

The Future of Search

News

SEO is Always Changing, or Is It?

Insights

Demystifying Google Shopping

Insights

Fighting for Attention in a Multi-Screen World

The interconnection between TV programming and search behaviour isn’t new. In order to fully understand the link between performance and impact of multi-screen synchronisation, iProspect and Dentsu Aegis Network commissioned two separate studies.

Insights

The Attention Economy

Media used to be a rare commodity, but where our viewing and listening choices were once limited, now they are almost infinite, and this has created a new advertising scarcity - audience attention.

Insights

The Ultimate Guide to Attribution

Today’s consumer journey has become quite complex given the rise of mobile device usage across various digital channels.

Insights

Winning at Social Commerce in the New Digital Economy

By the end of 2019, retail ecommerce in Canada is expected to reach $64.56 billion (CAD). Although transactions happening offline will still represent more than 80% of estimated global retail sales, growth is shifting to e-commerce with a sales progression close to five times stronger than the rest of commerce.

Insights

From Exclusion to Inclusion