iProspect Appoints Sonia Allard as Vice-President, Sales and Marketing

We are proud to announce the promotion of Sonia Allard as Vice President, Sales and Marketing.

Sonia has been working for iProspect (previously NVI) for almost 10 years. She respectively held management positions in account management and marketing. Sonia will now be in charge of the sales and marketing strategy for iProspect in Canada.

Guillaume Bouchard, CEO, welcomes the appointment: “Sonia is a hard-worker and a very results-oriented manager, so I am confident she will exceed all expectations in her new role. As a high-demand, high-support leader; she always expects the best of you but will provide what is needed in return for you to succeed.”

iProspect is the first truly global digital marketing agency, with 3,000-plus employees in 82 offices across 52 countries. A trusted partner with an in-depth understanding of consumer behavior, iProspect reshapes brand strategies to meet the fast-paced demands of the convergent world with a focus on exceeding the client’s business objectives. iProspect delivers digital performance, utilizing proprietary solutions including: paid and natural search, content generation, attribution, paid and earned social media management, structured data and feeds, performance display, conversion optimization and affiliates.