After a call for tender during several months, AccorHotels appointed iProspect, Dentsu Aegis Network’s digital performance agency, in order to handle their offline and digital media buying strategy around the world.
Alongside iProspect France, iProspect Canada will operate all regional and local digital campaign activities within the North American market including programmatic buying, Paid Social and reserved display.
Guillaume Bouchard, CEO, iProspect Canada said: "This global win for iProspect is a stepping stone into our future as an Intent-First Marketing Agency of Record; AccorHotels recognized our distinct approach of purchasing and optimizing digital media across all regions and we are extremely proud to be the service hub for North America ".
Romain Roulleau, E-Commerce and Digital Services Director of AccorHotels said: "Our major advertising communication challenges on the digital and offline will lead us to develop innovative formats and operations with the aim to create original and bold campaigns in order to increase significantly the attractiveness and the proximity of the Group’s brands and of our digital platform".
Pierre Calmard, CEO, iProspect France: "AccorHotels is part of a sector that undergoes a lot of changes, and has started a digital transformation with a great energy. Taking care of them is a thrilling challenge! I would retain two main takeaways. First, we built personalized Trading Desks that are fully transparent and highly performed thanks to our very up-to-date programmatic buying approach. The second one is the demonstration via the example. In the digital world, one can only be good in practice. iProspect has been accompanying AccorHotels for more than two years on successful SEO and content marketing projects".
This collaboration started on June, 1st 2017 for the next three years.
About iProspect Canada
iProspect is the first truly global digital marketing agency, with 4,000-plus employees in 91 offices across 55 countries. A trusted partner with an in-depth understanding of consumer behavior, iProspect reshapes brand strategies to meet the fast-paced demands of the convergent world with a focus on exceeding the client’s business objectives. iProspect delivers digital performance, utilizing proprietary solutions including: paid and organic search, content generation, attribution, paid and earned social media management, structured data and feeds, display, conversion optimization and affiliates.
About AccorHotels
The AccorHotels group is the international leader in the travel and lifestyle sector as well as a digital pioneer by offering unique experiences in more than 4100 hotels, resorts and residential homes and also in more than 3000 exceptional residences around the world. Thanks to its combined expertise of investor and operator and thanks to its divisions HotelInvest and HotelServices, AccorHotels is present in 95 countries. Its stock portfolio contains international renowned luxury brands as Raffles, Sofitel Legend, SO Sofitel, Fairmont, onefinestay, MGallery by Sofitel, Pullman and Swissôtel, recognized brands and hotels-shops mid-range as 25hours, Novotel, Mercure, Mama Shelter and Adagio, high-profile brands as JO&JOE, ibis, ibis Styles or ibis budget, and finally regional brands as Grand Mercure, The Sebel and hotelF1. AccorHotels offer innovative services to its clients, from the beginning until the end of their journey, particularly through the acquisition of John Paul, international leader of the concierge services. Thanks to an unparalleled set of brands and a rich history of about five decades, AccorHotels, composed of an international team of 240 000 engaged women and men, is committed to fulfill its first mission: make sure that every customer feels – Feel Welcome. All customers have access to one of the most attractive hotel loyalty programs in the work, the AccorHotels Club. AccorHotels plays an active role near the local communities where it‘s established and is mobilized for sustainable development and solidarity through PLANET 21, a program which gathers employees, customers and partners to ensure sustainable growth. Accor SA is a company listed on Euronext Paris (Code ISIN : FR0000120404) and on the OTC market in the United States (Code: ACRFY).
For more information or to make a reservation, please visit www.accorhotels.group or www.accorhotels.com. Or join us and follow us on Twitter and Facebook.
AccorHotels PR contact :
Martin Cintas
Corporate Communications Officer
Tel : +33 (01) 45 38 84 83
martin.cintas@accor.com
Mélissa Lévine
Digital PR and New Business Manager
Tel : +33 (01) 45 38 84 76
melissa.levine@accor.com
iProspect Canada PR contact :
Francis Bédard
Marketing Analyst
Tel. : 514 524 7149 ext. 202
francis.bedard@iProspect.com
