This report looks at Paid Search, Paid Social, Paid Platform Merchandising, Multicultural Marketing and SEO, to understand performance levels for Q2, and what to expect for the remainder of 2019.
In the newest iteration of our Digital Performance Report, we saw a shift in how consumers are shopping online. Although Amazon continues to dominate eCommerce, other retailers like Google Shopping, Target and Costco are increasing their efforts, making them critical for ongoing testing for retail brands. Additionally, we continue to see an increase in search on mobile devices, up to 61% in 2019, with 64% of searches starting on Google.
Insights from this quarter’s report includes a need to pay attention to emerging social platforms, put a stronger focus on multicultural marketing and understanding target audiences, and the importance of investing in multiple content formats.
Download the full report for more details on how to capitalize on the changes happening within our industry and what you need to consider for the remainder of 2019.
