As marketers, the pandemic has challenged us to rethink our way of connecting with consumers and to embrace a constant changing environment with an agile mindset ready to adapt, test, learn and repeat.
In this report, we summarize the impact COVID-19 has had on Canadians, brands and media, Search intent data predictions into how this will affect consumer demand during the upcoming holiday season and tactical recommendations for brands across the 4 pillars of our Commerce Success Framework.
Although we have yet to find a crystal ball to predict the future, brands who lead with a digital- first mindset, embrace change and are ready to adapt will win this holiday season,
and beyond.
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