The battle for consumer attention is driven by the proliferation of devices and platforms. Whilst behaviours such as using mobile devices when watching TV are well established, using this opportunity to truly drive business performance is at its infancy.
According to Dentsu Aegis Network’s Consumer Connection System (CCS) survey, the Canadian population is experiencing a shift in TV viewing habits as 72% of the Canadian population declare they use a digital device while watching TV. This trend is also true for the Quebec population at 65%, lagging only slightly behind the national average. As a result, Canadian brands are competing to gain the attention of their target audience across multiple platforms and devices.
Download this paper today to uncover how brands should consistently tap into this opportunity by focusing on the halo effect of TV and Search and developing clear recommendations across categories with empirical evidence.
Get ahead of your year end and forecasting conversations. In the swiftly evolving world of media, maintaining a competitive edge is paramount, and dentsu's 2024 media trends report equips you for what lies ahead. For 14 years, dentsu's annual media trends report has been the industry's most sought-after trend forecast. Download the report now to prepare yourself for the future.
Download your copy today