This report looks at Paid and Organic Search, Paid Social, Marketplace and Retailer Optimization, Display and Online Video to understand performance levels for Q3, and what to expect at the start of 2020.
In the newest iteration of our Digital Performance Report, we saw a significant increase in social spend targeted toward video, especially given its ability to reach different demographics across platforms. Investment in video increased and engagement jumped year-over-year. Google Shopping continues to make waves, especially with huge increases in mobile clicks year-over-year.
Insights from the November 2019 edition of the Digital Performance Report includes how brands can prepare for the upcoming changes to the browser cookie, as well as last-minute tips for the 2019 holiday season.
Download the full report for more details on how to capitalize on the changes happening within our industry and what you need to consider for 2020 planning.
