IS YOUR BUSINESS READY FOR A COOKIELESS WORLD?
For brands to effectively prepare for a post cookie world, they’ll require multiple initiatives including building a customer data platform, better leveraging of first party data in performance, building out private ID graphs, moving to contextual targeting strategies and even investing in a data clean room.
In this report, we aim to outline ways brands can future proof against the loss of identifiers, by understanding their current state and measuring the potential impact and risk to their customer acquisition
strategy. That said, all our conversations and insights point to privacy being the only way forward. Brands will require a strong identity foundation, and we need to better leverage aggregating, anonymization to effectively connect with Canadians.
Download your copy now to understand the readiness of your brand in a post cookie world.
