Uncover the characteristics of those who influence purchasing decisions and hold unparallel buying power.
This study presents the main conclusions of our research on the best way to reach the most important consumers of a client. These consumers are the affluent influencers: they have an important budget to buy new products and services, and are also often consulted by others during their decision process. It is therefore very important to attract, convince and gain their confidence.
This is more easily done when we know more about their values and attitudes, activities and interests, media preferences and influence circle.
