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Whitepapers

A New Era of Content

iProspect and BrightEdge have partnered to deliver insight and best practices to support the optimisation of marketers' content programs.

Did you know that only 1 in 5 pieces of content that brands produce are engaged with by their target audience?! 

No CMO would ever launch a traditional paid-for ad campaign without making sure the creative executions and media strategy were right. In the same way, content marketing devoid of strategic focus and lacking attention to detail is likely to be a waste of time and money.

To avoid an ineffective scattergun approach and address the gap between production and performance, what's called for is intelligent content. With that in mind, BrightEdge and iProspect have partnered to deliver insight and best practice for the optimisation of marketers' content programs. 

Ready to be prepared? Download our whitepaper to understand more clearly the need to bring art and science together in order to cut through the noise online.

Download "A New Era of Content"