The emergence of new tools and digital platforms has profoundly changed the lead generation process. In the digital marketplace, lead generation is now more important than ever. However, according to a 2015 study by Marketo, over 87% of marketers believe they aren’t able to accurately measure the effect of their marketing strategy on sales. The B2B Marketing Summit in Montreal is here to address these crucial issues, with a series of presentations and three hands-on workshops.
Come visit the iProspect booth, or check out our presentation (details below), that will be hosted by Guillaume Bouchard, CEO of iProspect Canada, and Andrea Masterton, Marketing Director at Silanis.
Date: November 24th, 2015
Place: Plaza Centre-Ville, Montréal
Hosted by Guillaume Bouchard, CEO of iProspect Canada and Andrea Masterton, Marketing Director, Silanis (1:30PM)
Performance isn’t just about having a great digital strategy. It’s critical to ensure that your strategy is properly applied, and that a solid ecosystem is in place. This is especially true in the highly competitive and secured electronic signature market.
Silanis, an industry pioneer, is responsible for more than 600 million e-signature transactions each year. Among their clients are 4 of the 10 largest banks in North America, 8 of the 15 major insurance companies, and the United States Army. With the help of iProspect, Silanis has benefited from a number of innovative digital strategies.
Through the Silanis case study, we will help you deepen your knowledge of the following:
1) What are the B2B-specific issues to consider when implementing a digital marketing strategy with several components, including:
2) What are the success factors for developing an integrated digital marketing strategy?
3) How do we measure the results obtained through a digital marketing strategy?