The Data Marketing Conference & Exhibition was launched in 2013 to cater to the growing need for learning opportunities about marketing’s revolutionary paradigm: data-driven marketing. Companies that aim to prosper in the new data economy must fundamentally rethink how they use and analyze their data, so that value is created among themselves and their customers. The Data Marketing Conference & Exhibition aims to provide educational content and a strategic road map for marketing, analytics and IT professionals, who desire to make sense of their data and start developing a real competitive advantage, hence, allowing them to thrive in this ever-growing market.
Date: December 10 & 11, 2014
Where: Eaton Chelsea Hotel
Presenter: Axel Queffeulou, Head of Data & Analytics, iProspect
Subject: Avoid common pitfalls regarding the validity of your data
Abstract: The latest tactics in web analytics are exciting and can certainly help you uncover useful insights to drive digital performance to your business. But before investing massively in data analysis, make sure that you will get the most of your data by performing these important checks to ensure valid and reliable data.
Be sure to pass by our booth, and don’t miss out on our exhibit on Dec. 11 at 2pm!
An engineer, Axel has been using his technical skills for the past five years at some of Montreal’s largest agencies. He is now able to develop his managerial side as well after being given the opportunity to build a Data & Analytics team at iProspect. In addition to developing new client-related services, Axel offers his knowledge and support in data and reporting to the Paid and Earned Media departments. Beyond client service, to fill his obsession with analytics, Axel enriches the world by giving back and teaching Digital Analytics at conferences, university classes and trainings. Similarly, Axel wants to see analytics properly used dispersed in all industries.