iProspect is seeking a Senior Analyst, Data & Analytics to lead the business intelligence management of a global sportswear brand.
The Senior Analyst will be responsible for interpreting all data sources, creating adhoc reports and for providing support/guidance to the Client Services team;
Become the steward for assuring integrity & quality in the definition and production of data.
Drive change and assist in the development of highly effective dashboards/reports that provide meaningful business and operational insights, leveraging tools such as Google Studio, Tableau, Datorama, Adobe;
Expertly extract, cleanse, and package data sets from various customer and marketing databases for the purpose of reporting/analytics projects.
Act as point of contact for Client Services team and provide strategic insights based on dashboards;
Serve as subject matter expert for business data and analytics in support of client initiatives. Act as a liaison between data and business, understanding and being able to speak the terms of each.
4-6 years of experience in Digital Analytics or related disciplines (SEM, Display, Paid Social…);
Solid expertise in development and maintenance of attribution model;
A good understanding of Digital Marketing (SEO, Affiliates, Feeds, Mobile, Social and Attribution);
Experience in Google Analytics 360 is mandatory, experience with the Google stack (DS3/DCM/DBM/360) highly recommended;
Knowledge and mastery of other tools highly appreciated.
Skills and competencies
Proven ability to manage and bring to completion multiple projects, and deliver effective results;
Ability to work autonomously, to demonstrate self-started qualities, to identify digital analytics issues and to formulate tangible solutions;
Mastered understanding of report metrics and what they mean;
Advanced computer skills, proven experience in Excel and PowerPoint;
Excellent analytical, organizational, project management and time management skills;
Ability to clearly and effectively articulate thoughts and defend ideas;
Ability to learn new industries and new business types quickly and ability to apply this knowledge to digital marketing initiatives aimed to achieve client objectives.