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Senior Analyst, Data and Analytics

Montreal

Job Summary

iProspect is looking for a Senior Analyst, Data & Analytics, who will be in charge of the business intelligence management for a portfolio of strategic clients.



Main Responsibilities

The Senior Analyst, Data & Analytics, has a strategic role of creating added value to our clients by accomplishing these responsabilities:

Dashboard: It is mandatory that the Senior Analyst be knowledgeable on several visualization tools (Google Studio, Tableau, Datorama, Adobe…) in order to create relevant campaign dashboards and provide clear and accurate insights on every channel.

Project Management: The Senior Analyst will participate in managing complex projects that will allow to bring insights on the relevance of actions deployed by iProspect.

Business Intelligence: The Senior Analyst is a true leader in data analysis which means he’ll  have the key mission to interpret all the data sources, create ad-hoc reporting based on several dimensions that must be analyzed, provide support and advice to the Client Service team and directly to the client as well.

Client Front: The Senior Analyst will be the main point of contact to the Client Service team and will be able to insure high level meetings with our clients and provide strategic insights based on his/her dashboards.

Teamwork: The Senior Analyst also supports account leads and paid media managers in the production department in the delivery of strategic insights to interpret the performance of media strategies and suggest relevant ways of optimization.

Monitoring tool settings: The Senior Analyst is responsible for setting monitoring tools which will be selected by our advertiser.

Attribution Modeling: The Senior Analyst must have significant experience with the development of attribution models and provide insights/recommendations based on attribution dimensions which have been created.

Management: The Senior Analyst will be responsible of accompanying and supervising specialists and analysts that are working on dedicated client portfolios.

Requirements

Professional experience
  • 4 -6 years of experience in Digital Analytics or related disciplines (SEM, Display, Paid Social, etc.);
  • A good understanding of Digital Marketing (SEO, Affiliates, Feeds, Mobile, Social and Attribution);
  • Experience in Google Analytics 360 and Google stack (DS3/DCM/DBM/360) is mandatory;
  • Experience on Tag management is mandatory (GTM, Tealium, Tag Commander, Adobe, etc.);
  • Experience on Dashboard solutions is mandatory (Tableau, Google Studio, Power Pivot, etc.);
  • Experience with Omniture stack and Javascript is highly appreciated;
  • Knowledge and mastery of other tools is highly appreciated (Advanced Excel, Adobe, Oracle).
Skills and competencies
  • Proven ability to manage and bring to completion multiple projects, and deliver effective results;
  • Ability to work autonomously, to demonstrate self-started qualities, to identify digital analytics issues and to formulate tangible solutions;
  • Mastered understanding of report metrics and what they mean;
  • Advanced computer skills, proven experience in Excel and PowerPoint;
  • Excellent analytical, organizational, project management and time management skills;
  • Ability to clearly and effectively articulate thoughts and defend ideas;
  • Ability to learn new industries and new business types quickly and ability to apply this knowledge to digital marketing initiatives aimed to achieve client objectives.
Education
  • Bachelor’s degree in marketing or business required.

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