The Product Lead – Digital Content oversees all content marketing initiatives, across multiple platforms and formats to drive sales, engagement and leads to our clients’ online platforms. He is an expert in all things related to content optimization, brand consistency and user profiling. He is a true strategist, able to set objectives and measure the results of content campaigns, and drive recommendations to consistently improve results.
The Product Lead – Digital Content will work closely with our SEO, Analytics and Creative departments to orchestrate successful content marketing initiatives.
Success criteria for the Product Lead, Digital Content include:
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