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Paid Media Team Lead

Toronto

Job Summary

Working with some of the Canada’s most recognizable brands including Loblaws, Adidas, General Motors, Aldo, and Reebook, iProspect has been defining the Search Marketing industry for over 20 years.    We are currently seeking a sharp, digital savvy, PPC expert to lead our growing Paid Media team.

The ideal candidate has a finger on the pulse of new developments in performance marketing and is passionate about the growth of Paid Media. As the Paid Media Team Lead, you will join a group of experts specialized in PPC strategy, SEO, Data Analytics and Conversion Optimization.  In this role, you will be fully responsible for the execution of acquisition campaigns for clients across all acquisition channels while managing a team of Paid Media Analysts & Specialists.

Main Responsibilities

  • Oversee day-to-day activities of the paid media team;
  • Lead Pay Per Click (PPC) media strategies for clients, across search, social, and digital advertising platforms;
  • Work with the client and internal account team to manage campaigns & deliverables;
  • Partner closely with teams in other geographies (and across the Dentsu Aegis Network) to ensure consistency and efficiency of delivery at the national level;
  • Refine and manage internal standards across all paid media services;

Requirements

You must be ready to take on a lot of responsibility, work hard, learn a lot, and drive big results. The ability to thrive in a fast-paced, results-based environment is a must.

The Paid Media Team Lead will display a mastery of digital marketing tools such as social networks API skills (Facebook, Twitter and Instagram) and social bid management tools. He/She will possess a minimum of 5 years of relevant experience in a digital agency setting managing complex earned/paid media initiatives and strategies.  Previous experience in a people management role is required. 

Additional elements required for success:

  • Strong leadership capabilities combined with solid technical know-how
  • Innovative and creative thinking balanced with pragmatism (fresh, big-picture thinking)
  • Exceptional communication skills, both verbal and written
  • Ability to think and perform both tactically & strategically
  • Drive for results in prioritized manner (balanced sense of urgency)
  • Ability to contribute to company’s thought leadership on industry topics.

Discover iProspect

At iProspect, our people power performance for the world's leading advertisers. Dive into the stories of 6 iProspectors from around the globe and discover what drives their passions.

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