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Earned Media Analyst (SEO)


Job Summary

The Earned Media (SEO) Analyst is responsible for the research, analysis, strategy, and execution of a wide variety of SEO tactics. The analyst will get the chance to work with top-tier clients who have a multitude of needs that require tailored approaches. Working closely with the Account Leads, the SEO Analyst will play an integral role in the entire SEO process. The successful candidate must be able to conceptualize strategies, follow through with execution, and report insightfully on results.

Main Responsibilities

  • Conduct extensive keyword research to identify key opportunities;
  • Locate content gaps and propose creative strategies to fill these gaps;
  • Complete technical audits of websites to highlight key opportunities;
  • Evaluate mobile readiness and best practices of client websites;
  • Conduct local audits to determine local search engine visibility and effectiveness;
  • Analyze and provide insights on strengths, weaknesses and opportunities for a client’s website, especially the possible impacts related to Google’s latest algorithm changes;
  • Help clients earn relevant organic links and visibility on premium publisher and influencer websites;
  • Help define support materials for content promotion: whitepapers, infographics, videos, etc.;
  • Analyze the performance of clients’ properties and produce reports using monitoring and analytics tools;
  • Measure and understand the effectiveness of marketing production against project KPIs, and offer solutions and ideas to improve upon them;
  • Question inbound tasks strategically and suggest tasks and alternatives when appropriate.


  • 2+ years of experience in SEO;
  • Bachelor’s degree or relevant college diploma;
  • English, French considered as an asset;
  • Proficiency in working with MS Excel and Google Sheets;
  • Working understanding of PPC, Display Media, Affiliates, Feeds, Mobile, Social and Attribution;
  • Intermediate knowledge of SEO theory and applied techniques (web ranking, link analysis, data analytics, ranking factors, SEO hack), especially for onsite optimization
  • Self-driven; thrives in an autonomous and result-based environment;
  • Insatiable desire to learn and grow within the SEO practice.

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