Today’s consumer journey has become quite complex given the rise of mobile device usage across various digital channels. As a result, marketers are left to ask the million dollar question - which marketing activities are adding value for my brand and which aren’t?
iProspect joined forces with other industry experts to identify and demystify the top key challenges to increase media effectiveness for your brand.
What is Attribution?
Why is Attribution important?
How to implement an Attribution strategy
The 8 most common Attribution challenges
Alex Pepermans, Head of PPC, iProspect Netherlands, alongside other Data-Driven Marketing Association members were the original authors of this guide.