Our Team

Tracey Johnson

Chief Client Officer, iProspect Canada

“A team is successful when they are encouraged to provide fresh thinking, build innovative solutions, and work together collaboratively towards one common goal, in a place where everyone is comfortable being themselves”

Tracey is a passionate leader who cares deeply about the brands she leads, and the teams that she works with every day. She brings over 20 years of experience across multiple categories including retail, automotive, travel and CPG. She believes the consumer is at the core of everything that we do, and that data-driven solutions allow us to target audiences in a smarter, more precise and meaningful way. Her strategic thinking and consumer centric approach drives to gain a deep understanding of her clients targets so that she can apply this to business goals and objectives.


What do you enjoy doing when you are not working? 


Tracey enjoys spending quality time with her family, playing badminton and attending her book club.