Our Team

Lucy Liu

Director, Data & Analytics

“Everything should be made as simple as possible, but no simpler. - Albert Einstein”

Lucy, Director of Data & Analytics, joined the iProspect team in September 2021. Lucy is a number-driven person by nature, who uncovers insights and consumer trends through marketing and retail analytics, machine learning and marketing mix modelling. She is an expert at building data-pipelines to accelerate digital transformation and growth for clients.

What do you enjoy doing when you are not working?

In her spare time, Lucy enjoys baking up sweet and savoury treats, hiking and snowboarding.